A New Chapter Begins: The Story Behind Our Brand
We are thrilled to introduce you to our new brand: Snap Studios. For us, it feels like more than just a simple design and name change. This is a powerful marker of our growth as professionals and as a business.
More Than Just A Visual Change
As we often do at Snap Studios, we celebrate not just a moment, but a story. Now, this is the story of our journey, our growth, and our commitment to the craft. We look forward to creating more memories with our clients, one snap at a time.
Breaking Down the Logo
The Eye that every photographer needs to make their art come to life for their clients. The core of what it means to see life through a camera lens.
The “S” for Snap Studios, which calls back to our previous branding. Not an obvious feature, but one that is important to recognize as part of our brand’s history. These encompassing marks also represent the hands holding the camera.
The “Snap” or spark of the camera flash and creativity it takes to be a photographer. A key aspect of our team’s passion for creating special moments for every client.
Our New Color Palette
The colors a brand uses to identify itself say a lot about who they are as a brand. We decided on a cool color palette to present ourselves as a professional, trustworthy, and reliable studio. Cool colors tend to evoke feelings of calm and a sense of luxury. While cool, the green and ivory colors soften the possible coldness of the blues.
The Role of a Logo
Often, branding is seen as a secondary aspect of a business’s operations, but it is so much more. We want our photography to speak for itself, of course, which is one of the reasons people love working with us. Our new, unique brand identity sets us apart from competitors and strengthens our company's recognizability. As a team, our new logo and website refresh hold a special significance that we feel is important to share with our current and potential clients.
We are excited to debut this new branding as we feel it accurately represents our current brand and will grow with us as we continue to evolve as a business.
The Snap Studios brand was created by Anna Johnson Designs.
